About aneemo

Founded in 2018 by Dr Emma Williamson, Consultant Clinical Psychologist, and backed by the Mayor of London, aneemo makes health and social care learning accessible and simple. A social enterprise, with every course created by clinical experts and lived experience leads.

aneemo in one minuteExpert-led, bitesize, CPD-accredited training

The founder

Dr Emma Williamson is a Consultant Clinical Psychologist with more than 20 years in services for people living with complex needs. For 15 of those she founded and led Psychology in Hostels, a multi-award-winning NHS partnership for South London and Maudsley NHS Foundation Trust that put psychologists inside homelessness hostels across central London, working across organisational boundaries to tackle health inequalities.

What she saw there, over and over, was staff doing difficult, skilled work with little or no specialist training. Not because nobody cared, but because the training that existed was expensive, generic, or written by people who had never done the job. The cost of that showed up in anxious staff, in burnout and turnover, and in the quality of support people received.

She founded aneemo in 2018 to change that: premium bitesize video, expert-led, trauma-informed training that a support worker could do between shifts, written by clinicians and people with lived experience, priced so a small charity could afford it. The Mayor of London backed it early.

Emma still teaches most of the core courses herself. She is a Visiting Lecturer at the Institute of Psychiatry, Psychology and Neuroscience at King's College London, has published widely, and is a contributing author to the national guidance on Psychologically Informed Environments.

Why aneemo exists

Staff across the voluntary, health and social care sectors are often under-equipped to support people experiencing homelessness and multiple disadvantage. Many receive little or no specialist training, which can lead to anxiety, distress and burnout, and undermines the quality and consistency of care.

  • 164%rise in rough sleeping in the UK since 2010
  • £1bn+annual public cost of homelessness in the UK
  • 45life expectancy can be as low as 45 for people sleeping rough

The Three Cs

  • Compassion

    We bring humanity, empathy and care to our work, our customers and each other.

  • Collaboration

    We work openly and generously with each other, our partners and the people closest to the challenges.

  • Commitment

    We work hard, follow through and hold ourselves to high standards because people depend on what we do.

What we earn goes back in

aneemo is a certified social enterprise. Profits are reinvested into tackling inequalities: two grant-funded courses are free to every frontline worker, and we work with organisations under resource pressure on pricing that fits.

Social Enterprise UK certified, business for good

Achievements

  1. 2018

    aneemo founded

    By Dr Emma Williamson, with early backing from the Mayor of London.

  2. 2023onwards

    Change Grow Live national rollout

    Trauma Informed Care and Motivational Interviewing embedded across a national service network. 4,000+ staff trained by June 2026.

  3. 2024

    WISE100

    Recognised on the NatWest Pioneers Post WISE100 list for women in social enterprise.

  4. 2025

    Innovate UK Women in Innovation award

    Emma was selected for Innovate UK's Women in Innovation programme, a 12-month funded programme for women founders solving pressing problems.

    Purple Plaque

    Emma was honoured by the Government with a Purple Plaque at her former school, marking her journey as a clinical psychologist, social impact entrepreneur and founder of aneemo.

    Emma joins aneemo full time

    Emma left her clinical position to lead aneemo full time.

  5. 2026

    United XR Start-up to Watch

    Winner, 2026.

    Mapped to the National Homelessness Skills Framework

    24 of 27 competency areas fully covered by aneemo courses (Homeless Link NHSF, March 2026).

    Tide everywoman Entrepreneur Awards

    Finalist.

    Breakthrough Programme

    Selected for the Breakthrough Programme with Foundervine and Lloyds Banking Group, which supports diverse and disabled founders.

    Elysian Awards 2027

    aneemo is a finalist for Outstanding Contribution in Education.

  • The United XR stage screen reading Startup to Watch winner, aneemo
  • Purple plaque reading Women in Innovation Award Winner, Dr Emma Williamson
  • Screen at the Innovate UK Women in Innovation Celebration 2025
  • Emma presenting to a seated audience, seen from behind

Guided by lived experience alongside professional expertise

Experts by experience co-produce courses with our clinical leads, so what is taught reflects frontline reality.

“We needed a learning programme that would change minds, address stigma and improve practice across multiple sectors. aneemo's training was creative, high quality and showcased the lived experience of people whose voices are rarely heard.”

Our team

A small team that cares about the people doing this work, and the people they support. We work closely with our clinical experts and lived experience leads to bring the latest best practice into every course.

The aneemo team outside a brick building beneath a purple plaque
The aneemo team at the Purple Plaque unveiling.
For you

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24 courses, two of them free. You can start today.

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Bulk licences, annual licences, live and bespoke training. Quote within a working day. See the case studies or download our brochure (PDF, 5 MB).

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